Bold Flavor, Bold Results

Retail

Bold Flavor, Bold Results

Turning attention into action for New Belgium Brewing's Voodoo Ranger across premium YouTube gaming channels.

Voodoo Ranger Imperial IPA packaging featuring a skull character with aviator goggles.

Objective

Turn premium YouTube gaming attention into measurable engagement and click-through for Voodoo Ranger.

Audience

Premium, brand-aligned YouTube gaming audiences.

Challenge

Stand out and drive action for a beverage brand within a crowded, high-attention gaming content environment.

Reaching engaged gaming audiences at quality and scale is hard for beverage brands. Voodoo Ranger focused on premium, brand-aligned gaming inventory to convert attention into measurable action.

The strategy paired a curated creator roster with Connected TV co-viewing to extend reach beyond desktop and mobile, reinforcing the message across screens and driving engagement well above benchmark.

Bold Flavor, Bold Results, showcasing Voodoo Ranger characters in a stylized design.

Voodoo Ranger case study features diverse individuals engaging with a gaming environment.

The Approach.

The campaign activated against an exclusive roster of premium YouTube gaming channels, reaching over 680K unique, brand-aligned viewers. Placements were curated for contextual relevance, keeping the brand in environments where gaming audiences were already highly engaged. Connected TV co-viewing extended the campaign beyond desktop and mobile, adding 910K incremental impressions and reinforcing engagement across screens.

How We Built It.

The Bent Pixels products activated for this campaign:

PixelFusion

Proprietary channel curation and audience alignment.

Used for

Building the creator roster and ensuring placements landed in premium, brand-safe gaming environments.

Creator Reserve

Exclusive roster of premium in-network channels.

Used for

Delivering pre-roll across vetted, brand-aligned YouTube gaming channels, including Connected TV co-viewing inventory.

The Impact

0.66%

Mobile CTR

8.4x over Benchmark

0.31%

Overall CTR

3.3x over Benchmark

92%

Overall Video Completion Rate

What We Learned.

Premium, brand-aligned gaming environments paired with Connected TV co-viewing drove engagement and click-through well above benchmark. For beverage brands, creator context matters as much as reach — the right inventory converts attention into action.

What We Learned.

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