Refueling the Drive

Automotive

Voltline brought its EV launch to gaming-native audiences with a creator-led campaign built for discovery, not interruption.

Voltline EV launch campaign reaching gaming and lifestyle audiences.

Objective

Introduce Voltline’s first EV to a younger, screen-first audience and earn genuine consideration during launch.

Audience

Gaming, tech, and lifestyle audiences who research big purchases through creators rather than dealerships.

Challenge

Make a first-time EV brand feel credible and exciting inside fast-moving creator content, without leaning on traditional auto advertising.

Younger buyers rarely respond to spec sheets and showroom spots. The challenge was to build trust and desire through creators they already follow, while keeping placements brand-safe and premium.

The solution paired a curated channel roster with launch-trailer pre-roll and creator-led first-drive content, extending the moment across Shorts, TikTok, and Instagram to drive awareness and consideration.

The Approach.

A creator-powered launch built around premium, brand-aligned automotive, gaming, and lifestyle channels. Launch-trailer pre-roll seeded awareness, while creator garage tours and first-drive reactions added authenticity. Connected TV co-viewing extended reach beyond mobile and desktop.

How We Built It.

The Bent Pixels products activated for this campaign:

Digital Rights Management

Proprietary channel curation and audience alignment.

Used for

Curating an automotive-curious roster across gaming, tech, and lifestyle channels.

Creator Services

Premium in-network pre-roll with brand-safe placement.

Used for

Launch-trailer delivery across top gaming and auto-enthusiast channels.

Creator Portal

Creator-led storytelling tied to the driving experience.

Used for

Garage tours and first-drive reactions across Shorts, TikTok, and Instagram.

The Impact

12M

Total Impressions

Across a single launch window

88%

Video Completion Rate

0.42%

Overall CTR

2.1x over benchmark

What We Learned.

An unfamiliar EV brand earns consideration when creators frame it on their own terms. Pairing a launch trailer with first-drive content built credibility that a traditional spot couldn't, and Connected TV sustained attention across screens.

What We Learned.

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