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A Creator-Powered Grand Opening

A Creator-Powered Grand Opening

Creator amplification strategy transformed CHAGEE's U.S. grand opening into a shareable, buzzworthy launch.

Creator amplification strategy transformed CHAGEE's U.S. grand opening into a shareable, buzzworthy launch.

CHAGEE grand opening with several people cutting the ribbon at the storefront.
Objective

Elevate CHAGEE's U.S. grand opening into a nationwide, shareable digital brand moment.

Audience

Lifestyle, beauty, fashion, health/wellness, and Gen Z culture audiences across TikTok and Instagram.

Challenge

Translate a single-location, in-person grand opening into a nationwide digital moment, quickly and at scale.

A local store opening rarely travels beyond its neighborhood. CHAGEE's U.S. debut needed to register as a national cultural moment, reaching audiences well beyond the launch city.

The answer was volume with precision — activating a large, carefully vetted creator roster across the right audience verticals, fast enough to sustain momentum through the full campaign window.

Three women holding Chagee drinks at the grand opening event, showcasing the brand.
Emily Ratajkowski at the CHAGEE U.S. grand opening event, showcasing a stylish look.

The Approach.

We partnered with vetted, brand-safe creators across TikTok and Instagram to amplify the grand opening, activating 158 creators in six weeks, including celebrity talent Emily Ratajkowski. The on-site experience was translated into shareable digital storytelling that built cultural relevance and sustained momentum. Talent was balanced from micro to celebrity to maximize both reach and credibility. Efficient campaign management enabled rapid activation across platforms, keeping visibility and engagement high throughout the campaign window.

How We Built It.

The Bent Pixels products activated for this campaign:

PixelFusion

Proprietary channel curation and audience alignment.

Used for

Identifying and sourcing creators across lifestyle, beauty, fashion, health/wellness, and Gen Z verticals.

Live Creator Activations

Creator-led storytelling tied to a live brand moment.

Used for

Activating 158 vetted creators across TikTok and Instagram to translate the grand opening into shareable digital content at scale.

The Impact

12M

Total Impressions

From creator content

56.7K

Total Link Clicks

100%

Brand-Safe

Campaign Execution

What We Learned.

Elevating a local grand opening into a nationwide digital brand moment came down to creator fit and speed. Trusted voices across the right audience verticals built authentic connections quickly, balancing cultural relevance with performance-driven outcomes.

What We Learned.

Elevating a local grand opening into a nationwide digital brand moment came down to creator fit and speed. Trusted voices across the right audience verticals built authentic connections quickly, balancing cultural relevance with performance-driven outcomes.

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