Top Creator Managed on Facebook

Fitness

Top Creator Managed on Facebook

This top fitness creator has 170 videos and over 2 billion views on YouTube.

Objective

Grow the creator’s audience and revenue on Facebook by syndicating proven YouTube content — with no extra effort required from the creator.

Audience

The creator’s established fitness and health audience, extended to Facebook.

Challenge

Replicate YouTube-scale performance on a new platform and turn it into incremental, compounding revenue.

This top fitness creator had already built 170 videos and over 2 billion views on YouTube. The opportunity was to unlock a second revenue stream by syndicating that proven content to Facebook.

Quarterly views and earnings graph for a top fitness creator on Facebook.

YouTube and Facebook logos with video thumbnails, illustrating content syndication.

The Approach.

Bent Pixels syndicated the creator’s existing content library to Facebook and managed monetization end to end, requiring no additional production from the creator. Performance was tracked and optimized month over month, compounding views, watch hours, and revenue across the engagement.

How We Built It.

The Bent Pixels products activated for this campaign:

Syndication

Expanding reach to new platforms.

Used for

Distributing the creator’s library to Facebook.

Reserved Media

Premium ad sales and incremental revenue.

Used for

Monetizing the syndicated content.

360° Channel Management

Holistic channel operations and optimization.

Used for

Managing distribution, performance, and payouts.

Used for

The Impact

4.0B

Total Views

In 11 months on Facebook

$400K

Gross Revenue

30.8M

Watch Hours

104M

Interactions

What We Learned.

Syndicating proven YouTube content to a new platform unlocks incremental views and revenue with no extra creator effort, and performance compounds month over month.

What We Learned.

Syndicating proven YouTube content to a new platform unlocks incremental views and revenue with no extra creator effort, and performance compounds month over month.

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