Top Creator Managed on MSN

Fitness

Top Creator Managed on MSN

This top fitness creator has 170 videos and over 2 billion views on YouTube.

Objective

Grow the creator’s audience and revenue on MSN by syndicating proven content and unlocking incremental ad revenue from Microsoft’s display network.

Audience

The creator’s fitness and health audience, extended to MSN’s broad, news-oriented audience.

Challenge

Open a new, incremental revenue stream on MSN without additional creator effort.

With 170 videos and over 2 billion YouTube views already behind them, this fitness creator was a strong candidate for syndication. The goal was to convert that proven content into incremental reach and revenue on MSN.

Graph showing views and revenue over 8 months for a top fitness creator.

The Approach.

Bent Pixels syndicated the creator’s content to the MSN platform, managing distribution and monetization to unlock incremental ad revenue from Microsoft’s display network. Output and performance were scaled month over month, growing views, watch hours, and revenue across the engagement.

How We Built It.

The Bent Pixels products activated for this campaign:

Syndication

Expanding reach to new platforms.

Used for

Distributing premium content to MSN.

Reserved Media

Premium ad sales and incremental revenue.

Used for

Unlocking MSN/Microsoft display-network revenue.

360° Channel Management

Holistic channel operations and optimization.

Used for

Managing distribution, performance, and payouts.

Used for

The Impact

29.1M

Total Views

So far on MSN

$90K

Gross Revenue

537K

Watch Hours

224

Pieces Posted

What We Learned.

Syndicating proven content to MSN unlocks incremental views and ad revenue with no extra creator effort, with performance compounding over time.

What We Learned.

Syndicating proven content to MSN unlocks incremental views and ad revenue with no extra creator effort, with performance compounding over time.

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