Objective
Drive trial and brand affinity for Brewpoint’s energy line among high-frequency streaming and gaming viewers.
Audience
Late-night gamers, streamers, and viewers who watch long-form gameplay and live content.
Challenge
Stand out in a saturated energy category by embedding naturally into the content gamers already watch for hours.
Energy brands compete loudly for the same audience. Brewpoint needed to feel like part of the session rather than another ad break, earning attention through context and creator trust.
The strategy paired premium in-network pre-roll with creator-hosted livestream integrations, reinforced by snackable social cutdowns that kept the brand present across the full viewing day.
