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The TV-Native Creator: how broadcast buyers are quietly rebuilding the playbook.

The TV-Native Creator: how broadcast buyers are quietly rebuilding the playbook.

The TV-Native Creator: how broadcast buyers are quietly rebuilding the playbook.

Author

Michael Pusateri

Date

Michael Pusateri, smiling in a blue hoodie, features Bent Pixel's creator-first approach.
Michael Pusateri, Founder/CEO, speaking into a microphone with a serious expression.

WRITTEN BY

Michael Pusateri

Founder/CEO

Founded by Michael Pusateri in 2009, Bent Pixels began as a digital rights management service for talent like Shaquille O'Neal and Kevin Hart. Under his leadership, it evolved into a full-stack creator and media company that uses data-driven, first-party targeting to connect brands with highly engaged niche audiences.

Michael Pusateri, Founder/CEO, speaking into a microphone with a serious expression.

WRITTEN BY

Michael Pusateri

Founder/CEO

Founded by Michael Pusateri in 2009, Bent Pixels began as a digital rights management service for talent like Shaquille O'Neal and Kevin Hart. Under his leadership, it evolved into a full-stack creator and media company that uses data-driven, first-party targeting to connect brands with highly engaged niche audiences.

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Let's navigate the creator economy together.

Let's navigate the creator economy together.

Topper Guild, YouTube creator, smiling enthusiastically in a pink shirt.
Jocko, YouTube creator with 1.98M subscribers, in a serious expression.
MrSavage, a gaming creator, in a hoodie with a stylish blond hairstyle.
WrestleTalk logo showcasing a stylized design in red, white, and blue.
Law & Crime logo, representing the popular legal news platform with 7.59M subscribers.
Alan Chikin Chow, content creator, smiling against a pink and blue gradient backdrop.
benjyfishy, animated character, wearing a hat and a blue shirt.
Anatoly, fitness influencer, lifting weights in a gym setting.
Zarckaroo Vlogs, in a denim jacket and sunglasses, posing on a stool.
Ninja, gamer and streamer, looks surprised while wearing headphones.
Anatoly, fitness influencer, lifting weights in a gym setting.
Viva La Dirt League creator smiling in a blue jacket against a graphic background.
Mathew Beem, content creator, smiling against a bright yellow background.